Host Organization:
Date & Time:
Tuesday, June 23, 2020 - 5:00am
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Location:
Online course
About
(Repost from https://bit.ly/2MYnyV7)
With the COVID-19 crisis affecting the entire world and bringing so much uncertainty about the future, there has never been a greater need for NGOs to secure the funds they need for their work. But where to get the funds? And how do you get to explore new avenues when everyone is looking for support?One proven effective way is to create online campaigns using social media and email. To support especially small and medium-size NGOs who serve young children, families and communities, ISSA and =mc Consulting offer this intensive 1-day online workshop. The day will be spread over two days to give you the chance to understand and practice key ideas. Sign up if you want to find out the key principles to help you set up and maintain an online fundraising approach.
We will look at how to:
- Decide how to shape your campaign messages
- Who to target- and when it is worth buying ‘paid for’ opportunities?
- Set up a crowdfunding campaign with key elements to attract interest
- Shape messages that will appeal and engage online
- Decide gift levels and how to ram them using psychological approaches
- Support the campaign through Facebook, Twitter and more
- Sustain the campaign by converting initial donors to long-term supporters
The workshop will include:
- Key practical advice for small to medium organisations
- Case studies of success
- Practical exercises and activities
- The chance to ask practical questions online
You will leave with the skills and confidence to promote your own campaign and possibly create sustainable income. Plus, a full set of notes.
Investment
- The workshop is free of charge for members of ISSA, AfECN, ANECD and ARNEC.
- If you are a member please register through www.issa.nl This booking is only for non-members. Participant fee is £75 + VAT.
Dates and Times:
This programme runs over two days 23rd and 25th June. The gap in between is for practice!
- On 23rd June the workshop will be split into two 1.5 hour sessions. Part one will run between 10:00 - 11:30 CET and part two between 13.30-15.00 CET.
- On 25th June the workshop will be split into two 1.5 hour sessions. Part three will run between 10:00 - 11:30 CET and part four between 13.30-15.00 CET.
To get the most from the programme you need to attend all four sessions
Register for this online workshop!
Programme leaders:
The programme leaders will be:
- Bernard Ross, Director, =mc consulting. Bernard is a leading fundraising consultant at work with charities worldwide. He has developed successful online fundraising programmes for agencies as diverse at MSF international, UNICEF and Edinburgh Zoo as well as advising the small NGO invited as the case study.
- Didi Ananda Devapriya, President of the Neohumanist Education Association. She leads an NGO in Romania, a longstanding member of ISSA which, among other initiatives, runs a Children’s Home (alternative residential care). She has established a successful fundraising programme based online.