<?xml version="1.0" encoding="UTF-8"?><xml><records><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>13</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Westin, S.</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">Using the power of mass media to achieve impact at scale: an experiment that worked</style></title><secondary-title><style face="normal" font="default" size="100%">Early Childhood Matters</style></secondary-title></titles><keywords><keyword><style  face="normal" font="default" size="100%">early childhood education (ECE)</style></keyword><keyword><style  face="normal" font="default" size="100%">Mass Media</style></keyword><keyword><style  face="normal" font="default" size="100%">Sesame Street</style></keyword><keyword><style  face="normal" font="default" size="100%">Sesame Workshop</style></keyword></keywords><dates><year><style  face="normal" font="default" size="100%">2019</style></year></dates><urls><web-urls><url><style face="normal" font="default" size="100%">https://earlychildhoodmatters.online/2019/using-the-power-of-mass-media-to-achieve-impact-at-scale-an-experiment-that-worked/</style></url></web-urls></urls><publisher><style face="normal" font="default" size="100%">Bernard van Leer Foundation</style></publisher><pub-location><style face="normal" font="default" size="100%">Hague, The Netherlands</style></pub-location></record></records></xml>